Pickly: from the ad to the sale in-store
A community that grew by more than 1,700 followers, with direct sales follow-up on incoming messages.
The challenge
Generate demand for electric motorbikes and improve the conversion of incoming messages into real business opportunities.
The strategy
Besides generating demand through content and Meta Ads, we also started stepping directly into the sales follow-up of incoming messages — replying, qualifying and following up interested contacts.
The work carried out
- Social Media Management
- Meta Ads
- Content strategy
- Lead generation
- Improving sales replies
- Follow-up with potential customers
The journey of a message
From the ad to the sale in-store:
Ad / content
Message
Sales reply
Follow-up
Store visit
Sale
Confirmed results
On the very first day Scaleads started directly following some of the sales conversations, Pickly's manager confirmed in a meeting that one of the contacts followed up by message had come into the store and resulted in a sale.
In the same period, a second contact was also identified who, after the conversation was followed up, said they would visit the store to see the model they wanted — with no confirmed sale recorded for this case.
Want to turn messages into sales?
Talk to us about your digital communication and how we can help follow up on your sales contacts.