Social Media Management
Strategy, planning and management of your company's digital presence on social media — with consistency and positioning, not just scattered posts.
Managing social media is more than "making posts"
Managing social media is more than posting content regularly. It involves defining what the brand wants to communicate, to whom, how often and with what goal — and then maintaining that consistency over time, adjusting as the results come in.
An editorial calendar, not one-off posts
The work starts by defining a strategy — which topics make sense for the business, what type of content works best on each platform and how often to post. This strategy is then organised into an editorial calendar, so the brand's communication stays consistent over time, instead of relying on last-minute decisions.
What the brand represents on social media
Beyond the content calendar, we take care of the brand's positioning — the tone of voice, the type of language and how the company presents itself. It's this consistent positioning that helps build recognition over time, more than a single post that performs well.
Organic posts and paid advertising are complementary
Social media management focuses on organic (unpaid) posts. Paid advertising on Facebook and Instagram is a separate service — Meta Ads — that can complement the organic work to accelerate reach or generate leads, but it isn't included by default in social media management.
How it works, step by step
Diagnosis and positioning
We define the tone of voice and the relevant topics for the brand.
Editorial calendar
We plan the content and the posting frequency.
Production and publishing
We prepare and publish the content defined in the calendar.
Monthly follow-up
We analyse performance and adjust the content strategy.
How it works with our other services
Social media management works together with Content Creation (producing images, video and copy) and can be strengthened with Meta Ads for paid reach.
Frequently asked questions about Social Media Management
Not by default. Social media management focuses on organic posts. Paid advertising is the Meta Ads service, which can be hired separately.
Production can be included, depending on the service hired — see Content Creation — or we work with materials the business already has.
The frequency is defined together in the editorial calendar, depending on the sector, the resources available and the business's goals.
We track metrics such as reach, engagement and growth, always tied to the goals defined — not just follower count.
Feel like your company's social media needs more structure?
Talk to us and let's see together how to organise your business's digital presence.