Content Creation
Photography, video, design and content developed to communicate clearly and support your business's commercial goals.
The different forms of content
Depending on the business's needs, content production can include:
Photography
Product, space or team images, used on social media, ads or the website.
Video
Short videos for social media and ads, adapted to each platform.
Design
Graphic assets for posts, ads and business support materials.
Copywriting
Copy designed to communicate clearly, in captions, ads or web pages.
Content with purpose, not just aesthetics
A beautiful image doesn't always communicate the right message. Before producing any content, we try to understand the context — where it will be used, for whom, and what action is expected from whoever sees it. It's that context that guides creative decisions, not just the visual trends of the moment.
Social media, ads and website
The same content produced can serve several channels — a photo used in a social media post can also be reused as a Meta Ads creative or on a website page. Planning content this way reduces production costs and keeps the brand's visual identity consistent.
How it works, step by step
Briefing
We find out where and what the content will be used for.
Planning
We define formats, dates and, if needed, a photo or video shoot.
Production
We shoot or design the content defined.
Delivery and rollout
The content is delivered and applied across the defined channels.
How it works with our other services
Content Creation is often combined with Social Media Management, Meta Ads and Websites and Landing Pages, since the same content can serve several channels.
Frequently asked questions about Content Creation
Not necessarily. We work with the materials the business has available, or help source what's needed, depending on what's defined in the proposal.
It can be reused across several channels — social media, ads (Meta Ads) and the website — depending on the format and the plan defined.
It depends on the business: it can be the product, the space, the team or the founder. That's defined together in the initial briefing.
The frequency is defined according to the editorial calendar and campaign needs, without a fixed number applied to every business.
Need content for your social media, ads or website?
Talk to us and let's figure out together what type of content makes sense for your business.