Meta Ads: Facebook and Instagram Advertising
Management of Facebook and Instagram ad campaigns, built to generate leads, sales or visibility, depending on your business goals.
When organic reach isn't enough anymore
Posting on social media isn't always enough to reach new people or generate leads consistently. Meta Ads lets you put your business in front of specific audiences on Facebook and Instagram, instead of relying solely on the organic reach of your posts.
Leads, sales or visibility, depending on the business
The goal of a Meta Ads campaign depends on the business and the stage it's at:
- Lead generation for businesses with a more consultative sales process.
- Direct sales, especially for e-commerce or local retail businesses.
- Visibility and brand awareness, when the goal is to introduce the business to a new audience.
Businesses with a well-defined audience
Meta Ads makes the most sense for businesses that can describe their target audience (location, interests, age) and that have a way to capture the contact details of people who show interest — whether that's a form, a landing page or an online store.
The creative matters just as much as the targeting
A well-targeted campaign with a creative (image, video or copy) that doesn't capture attention tends to underperform. That's why the work involves both defining audiences and producing or guiding the creatives used in the ads — often together with our Content Creation service.
Ongoing follow-up and optimisation
Campaigns are monitored regularly, with adjustments to targeting, creatives and budget based on the data collected along the way. Results are shared through reports and check-in meetings, including what's working and what's being adjusted.
How it works, step by step
Diagnosis and goals
We define whether the goal is to generate leads, sales or visibility.
Audiences and creatives
We define the targeting and prepare the campaign creatives.
Launch
Campaigns are published and monitored from day one.
Continuous optimisation
We adjust targeting, creatives and budget based on the data.
Ad spend and our fee are separate amounts
The budget invested directly on the platform (Meta) to run the ads is separate from the fee paid to Scaleads for campaign management and strategy. Both amounts are always presented transparently in the proposal — Scaleads does not promise a specific number of leads, sales or return on ad spend (ROAS), since these depend on multiple factors outside the full control of any agency.
How it works with our other services
Meta Ads tends to work well alongside Google Ads (to also capture active search demand), Content Creation (for campaign creatives) and Websites and Landing Pages (as the destination for the ads).
Frequently asked questions about Meta Ads
Yes. You need professional pages/profiles on the platforms in order to create and manage Meta Ads campaigns.
It varies depending on the business, the sector and the campaign's goal. In the first few weeks, the focus is usually on gathering enough data to optimise targeting and creatives.
No. We don't promise ROAS, a number of leads or guaranteed sales — those results depend on multiple factors, including the product, the price and the market. What we do guarantee is close follow-up and continuous optimisation.
This can be included through our Content Creation service, or we can work with materials the business already has, depending on what's defined in the proposal.
Think Meta Ads could help your business?
Talk to us and let's figure out together whether it makes sense for your goals.